English
Noun
brand linkage (plural: brand linkages)
- (Advertising) the degree to which the consumer understands a commercial�s message is for a specific brand of product rather than the product category.
#:''* If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.
See also
w:advertising|advertising
w:advertising research|advertising research
brand image
brand stretch
branding
branding moment
w:copy testing|copy testing
w:global marketing|global advertising
w:integrated marketing communications|integrated marketing communicatinos
w:marketing|marketing
w:market research|market research
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